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DFM MAGAZINE
*|DATE:d.m.y|*
MARKETING
DIGITAL
FACEBOOK

*|FNAME|*, welcome to the digital year!

What's a digital year? Well, it's more or less what it sounds like. 2016 is the year that digital marketing overtakes traditional avenues and becomes an adult in the world of marketing. As it is, 2015 saw more money spent on digital advertising than TV ads for the first time ever, making online advertising the largest in the sector.

What does digital marketing involve?
  • Online advertising, such as search engine ads, social media ads and display network advertising.
  • Websites and landing pages. Developing engaging user experiences is a major focus.
  • Email marketing. With continued growth and high ROI for this method.
  • Social media management. Focusing on engagement and original content.
  • SEO, and ensuring organic traffic to a website increases.

5 reasons to go digital.
  1. Easily trackable. You can quickly figure out where your money is going and how it's generating new business.
  2. Adaptable. Digital marketing is quickly and easily adapatable to new campaigns, strategies and tests.
  3. High ROI. Through and through, digital avenues show the highest ROI of any marketing medium.
  4. Always on. Get new customers at any time of the day and night.
  5. Engaging. In an online world, we expect more faster. Engaging with an audience creates a more positive experience than passively advertising at them.
GET AN ANALYSIS OF YOUR BRAND & ONLINE MARKETING
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Getting new customers is a core facet of any business, and one of the main focuses of marketing. READ THIS
Top Design Trends from 2015
Flat design continues to dominate design, while social media massively influences the way we consume media and will continue to do so. READ THIS
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