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FOCUS ON DIGITAL SERIES PART 1
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BRANDING
DIGITAL
STRATEGY

*|FNAME|*, stop looking at digital marketing asseparate.


Digital marketing is undoubtedly a core marketing activity. Separating budgets and viewing digital as a lesser activity than other marketing avenues is going to put you behind the pack and damage your brand in the long term.

Mistakes that people make.
  • Viewing digital marketing as a secondary activity.
  • Not budgeting for digital marketing.
  • Not fully understanding the aspects of digital marketing and how they should be used.

How to fix this.
  • Start by understanding all parts of digital marketing - UX design, social media, advertising, email marketing and content marketing.
  • Plan a budget that is a large portion of your total marketing budget. Typically, this is in the 40% - 60% range.
  • Get an expert involved to advise on the best approach.
  • Start now.

Next week we have a look at website and UX design, and how it impacts client acquisition.
GIMME A DIGITAL MARKETING PROPOSAL
OUR NEWEST ARTICLES
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A great brand starts with a great logo. But just drawing some random design doesn't make for a strong start.READ THIS
10 Great Minimalist Adverts
Minimalist design can be incredibly powerful using simple, clean imagery to create a strong message. READ THIS
Get More Customers
Getting new customers is a core facet of any business, and one of the main focuses of marketing. READ THIS
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