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FOCUS ON DIGITAL SERIES PART 2
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BRANDING
DIGITAL
STRATEGY

*|FNAME|*, give your potential customers a great user experience!


User experience design (or UX design) is the practice of building a website that focuses on creating an engaging, interesting and encouraging experience for users. Why is this important? Because when thousands of people arrive on your site, converting just 1% extra of them to clients can have a huge impact on your bottom line.

Mistakes that people make.
  • Using a standard template(such as Wordpress or Joomla) and expecting it to fit their brand.
  • Not taking into account how best to possition messaging, colouring, call-to-actions (CTA), content and imagery for the best experience.
  • Thinking that a website costing R3 000 is the same as a website costing R30 000. It's the difference between a Tata and BMW, people.
  • Letting people that don't have your brand's best at heart (read: cousins and other relatives) do the work for you.

How to fix this.
  • Educate yourself about UX and what new websites involved. Think static menus, mobile responsiveness, engaging images and strong CTA's.
  • Budget for a new site. You'll spend less and make more in the long term if you spend R30 000 now instead of spending R3 000 now and then R30 000 next year to fix poor work.
  • Contact an expert. Not just the cheapest company around, but a company that understands how brands are positioned in the digital world.

Next week we have a look at social media and how to use iteffectively.
GIMME A DIGITAL MARKETING PROPOSAL
OUR NEWEST ARTICLES
A Short Guide to Great Facebook Posts
All to often we see companies make the mistake of posting random text and links to their Facebook pages.READ THIS
10 Great Minimalist Adverts
Minimalist design can be incredibly powerful using simple, clean imagery to create a strong message. READ THIS
Get More Customers
Getting new customers is a core facet of any business, and one of the main focuses of marketing. READ THIS
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