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Dragonfly Marketing Newsletter Volume 01 || 03 Issue
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It is often the case not what the brand stands for, but what consumers perceive the brand stands for.

Sudio Sudarsan

Your logo is your company.

It represents everything that your business stands for. It tells the public what you do. It is the simplest and most important representation of your company.

Should it be blue? Red? Long? Wide? Curly? Text based? Graphical? The options are endless and every variation will have an impact on how people perceive your brand. Every colour has a meaning, every curl and every straight line says something. Make sure that it's the right statement.

The most valuable brand in the world today is Apple. Why? Because any product that bears the Apple logo carries with it a promise of a beautifully designed product, an engaging user experience, and an exceptional level of quality. The brand alone is worth $104.3 billion. And the logo represents every cent of that value.

No other element of your business carries as much weight as your logo. Make sure it's done right.

Get this beautiful executive folder free when you order a new website from Dragonfly Marketing in February 2014!

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