Dragonfly Marketing Magazine Volume 01, Issue 20

Connecting people to brands. Exceptionally.

Why Inbound Marketing is Better than Outbound

Once upon a time, in a galaxy far far away before the digital age, B2B companies used outbound marketing to draw in new customers. This usually involved things like cold calling, repetitive emails, desperately trying to meet, and general harassment. Sometimes it worked and sometimes it didn't.

The world has changed, and so has marketing. It's no longer effective to implement outbound marketing - it's resource hungry, expensive, and generally ineffective. This is where inbound marketing comes in - the art of drawing in new business by waiting for it.

It's actually rather simple - give people what they want, and let them slowly come to their own decision. Create a website, generate interesting content (like we do), give away a little information, and let the customer realise on their own that you are the best choice.

One of the most important lessons to learn here is that the customer in question has already decided to use services like yours before they find you. There's no need to force them - just gently coerce them into the epiphany that you are waiting for. This approach is easier, more cost-effective, creates a better relationship, and is less annoying for everyone involved.
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