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Dragonfly Marketing Magazine Volume 2, Week 49
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GET AN ANALYSIS OF YOUR BRAND & ONLINE MARKETING
MARKETING
DIGITAL
FACEBOOK

What's happening in the marketing world in 2016?


It's almost the end of 2015 and as we wind down, it's time to start thinking about what's going to happen next year. In the world of marketing you need to keep up to keep ahead.

Websites Become More Interactive
With HTML5 and CSS3 becoming more commonplace, interactive and engaging websites are more likely to become the norm over the usual dull sites. Even corporate websites have slowly come around to the more animated way of doing things. Apps, tablets and mobile have had an enormous impact on this - people have come to expect the same experience they're used to on their smartphone everywhere else.

Advertising Goes Online
With 2016 set to be the first year ever that another advertising avenue is larger than TV, digital advertising continues its enormous growth. Just take a look at Black Friday this year, which saw an enormous drop in store purchases and a huge gain in online purchases. People spend their lives online, and advertising follows the people.

Design Becomes More Vectorised
The influence of social media is becoming more obvious and unavoidable. People have become used to seeing the same old stock photo advertising and posts, and taking a huge shift towards more engaging and custom imagery. Posting vector based videos and infographics shows great engagement numbers and this is likely to continue.

Social Shifts Towards Mobile
Social media and mobile have been ongoing stories for a number of years. But with Facebook now reporting more use on mobile devices over PCs, and Instagram having over 400 million monthly users, the shift has become obvious. Brands must keep up with this and take advantage of the mobile-centric snake person mentality.
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