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Dragonfly Marketing Newsletter Volume 01 || 06 Issue
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Doing a common thing uncommonly will bring success.

Henry John Heinz

Market Your Company Effectively

We recently had the great experience of exhibiting at a small business expo, which gave us the unique opportunity of hearing many entrepreneur’s concerns and confusions about trying to market their companies. Easily the most common question we heard was “I’m starting a company – how do I get the word out?” There are a few crucial steps that a startup or existing SME can take to bring their company or service to the public’s attention.

1. Create a brand
Before you can market your company, you need a brand for it. A logo, an email signature, business cards, and company profiles are the most important elements of this. This brand will help the client identify and remember your company.
2. Have an online presence
A website is critical to informing the public of your brand and services. It also makes it easy to market – using SEO to bring the website up in Google rankings and Adwords, you can cost-effectively advertise your service and draw in customers.
3. Use social media
Facebook, Twitter and LinkedIn are fantastic advertising tools. They allow you to target a very specific audience and the costs involve can scale according to your budget. LinkedIn is great for targeting businesses and Facebook is effective for general consumers.
4. Be prepared to invest
in marketing Marketing is the only way to bring in new clients and tell people about your company. Make sure you budget something every month towards your marketing – even if your budget is minimal to start with. This is the best way to grow your business and customer base.

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