Dragonfly Marketing Magazine Volume 01, Issue 15
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Connecting people to brands. Exceptionally.

How to Measure Marketing ROI

Keeping track of marketing performance and Return On Investment (ROI) is one of the trickiest parts of marketing. For website performance and analysis there are tools such as Google Analytics, but if you have a store (or lots of stores) how do you gain the same insight?

Dragonfly Marketing is launching a product called Vicky, which enables companies to track the movements of people within their stores or public areas (such as at an expo). With a nifty and easy to use dashboard, the real-time data that Vicky feeds to the system can be viewed and tied to marketing campaigns.

Vicky is truly future technology that helps businesses determine everything from the number of people walking into a store to where people are going within in. Tie this information to a marketing campaign or changes in store layout, and you can easily see what works best and how to optimise your ROI.

In addition, the client gets the expertise of marketing strategists, who can advise on how to go about achieving marketing and sales goals.

Graphic Design & Branding

Website Design

App Development

Social Media

Marketing & Advertising

Search Engine Optimisation

Digital Advertising

Activations & Promotions

Corporate Gifts

Marketing Simulator

Vicky Analytics

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