Dragonfly Marketing Magazine Volume 01, Issue 17

Connecting people to brands. Exceptionally.

Is Your SEO Effective?

The digital age is upon us, and a company's website is one of the most critical marketing tools that it can have. When a potential customer is looking for your service, they Google it. Business from organic website visits is one of the biggest lead generators of any kind of business activity.

With around 5 billion websites out there, and 85% of people not viewing the second page or beyond of an internet search, it is exceptionally important that your website ranks in the top 10 to get that lead generation. The question is, how does it get there?

This is what SEO is all about - adapting your website and content in such a way that it appears as high as possible for one or more search term. There are many ways of doing this; the best being content generation. Have a blog and post regular articles, share these articles on social media, and continuously improve your website to keep up with the times.

There are more technical aspects to effective SEO - the structure of your website (is it SEO friendly?), sitemaps, and the URLs of your pages are examples of this. These aspects encourage a search engine to index the correct information to best appear in a search.

Finally, the structure, layout and ease of use of the website are also critical. Once you have people visiting the site can they find the information they want quickly? Google research shows that if a website doesn't load within 15 seconds and if they can't find what they want within 45 seconds, users will leave.

Ask yourself this; is your website really effective?
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