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Dragonfly Marketing Magazine Volume 01 || 12 Issue
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74% of consumers use social media to make purchasing decisions.

Is Social Media Taking Over?

Every day, we encounter more and more statistics about the world of social media and marketing. And because it's such a new world, we pay attention.

All of the statistics look great - massive reach, targeted advertising, user engagement and so on. But the real questions is, why? Why is all of this important?

The world is a consitantely changing place. In one person's lifetime, technology such as cars, radio, and TV were invented. Then came the internet and social media. Every time a new form of media is created, the marketing industry must adapt.

Because social media is so new, and we are still in the midst of discovering when and how to use it effectively, the benefits can be murky. But one thing is definitely clear - social media is the way forward.

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