Dragonfly Marketing Magazine Volume 2, Week 20

How to Market Effectively Digitally

Are you struggling to understand social media and how it affects your business? It turns out that you're not the only one. Although the majority of marketers today realise that social media is important to their marketing strategy, almost none of them understand how to measure results or create an effective approach.

Social media isn't the only area of digital marketing that people struggle to effectively use. Because of the ever-changing nature of the beast, tools like UX design, app development, SEO and online advertising are often under-utilised or ignored altogether. 

Ask yourself a few simple questions;
  • Do you understand the flow of people within your website and where they are being sold (or not) to use your services?
  • You have a Facebook page - are users engaging with your brand? Do you know how your time and financial investment in social media results in customers?
  • Do your SEO and online advertising strategies supplement each other efficiently?
  • How does your email marketing strategy optimise your results?

Most likely, your answers to these questions are vague or negative. Don't feel too bad about it - almost everyone reading this email is likely to have similar answers to you.

We've introduced something that will help you out here - a mini digital marketing course. Simply book a free session with us and we'll come to your office and do a 1 hour presentation, followed by a question and answer session. The course is intended for companies in JHB with 30 or more employees, and is presented by one of our experts to senior management.

Expand your understanding and book a free session today!

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