How to Make Your Digital Marketing Strategy the Best
Dragonfly Marketing Magazine Volume 01, Issue 21

Connecting people to brands. Exceptionally.

How to Make Your Digital Marketing Strategy the Best

Building an effective digital marketing strategy isn't always easy - it can be difficult for some to understand all the parts that bring it together and how to use them effectively. To make it simple for you, we've made a short list of stats and tips that you can use (for free)!

  • Email marketing is the most effective channel, with a 51% success rate.
  • SEO comes in second place at 38%.
  • On average, digital advertising (such as banners) accounts for 12.5% of digital marketing spend, the most of all channels.
  • Lack of resources is cited as the most limiting factor in optimising digital marketing strategies.
  • Companies using a structured approach to digital marketing are TWICE as likely to see an improvement in results.
  • Average spend on digital marketing optimisation is expected to increase by 40% over the next 3 years.
At Dragonfly Marketing, we spend a lot of time looking at data and results form all over the world. More and more, we see the trend towards digital marketing accelerating. One of the important lessons to learn is to always plan carefully, as you would with all other forms of marketing. A careful strategy can meet with considerable more success than an unplanned one.
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