Dragonfly Marketing Magazine Volume 01 || 14 Issue
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Knowledge is power.

Market Research is Key

Many businesses, particularly SMEs, don't properly understand their target market. Without this knowledge, it is easy to waste money with inneffective marketing campaigns.

Market research is critical to avoiding this costly error, and should be conducted regularly by both small and large companies. This data gives the business owner (or marketing manager) the understanding required to market effectively.

You might think that this can be expensive, but it doesn't have to be. There are simple ways to gain this insight and some of them can be used by SMEs with little expense.

Are you interested in knowing more? Have a look at our article about this issue...

View the full article >>

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