Dragonfly Marketing Magazine Volume 01, Issue 19

Connecting people to brands. Exceptionally.

How to Advertise Your Company Better

Advertising can be a tricky business - getting the most exposure for your product and company with the best return on investment (ROI) is not always as straightforward as it may seem. We offer you a few tricks that we've learned over the years;

Know Your Target MarketingShotgun advertising can be very effective in some circumstances, but not all of them. Knowing who you are marketing - ie, your customer demographics, behavioural patterns, and purchasing motivations - will help inform the best way to reach them. In some cases a bit of thought will help, and in other cases market research may be required.

Choose the Correct Advertising Tools
Advertising options can be very extensive. From website banners and search engines, to magazines, billboards and more, there are a huge range of options. Once you know your target market, you should know more about how to reach them. If they spend lots of time searching for services like yours on Google, that should be a main angle of attack.

Monitor ROI and Performance
Advertising is a long term game. Once you begin, keeping constant track of the performance of your adverts and customer response will help you understand how to improve your advertising in the future. Some media offer better ways to understand this than others, but some thought should always be given to your ROI.

In summary, these steps show that careful planning must go into your advertising. Don't spend your money unless you know where it fits best!
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