Dragonfly Marketing Magazine Volume 2, Issue 5

How You Can Use Digital Marketing

Digital marketing can be a bit of a confusing game for some. What is digital marketing? Why should I do it? How do I do it? 

Well, ultimately, digital marketing has unusually high returns in comparison to other marketing avenues. This is because it has a far reach, and the digital nature of it allows strong targeting and adaptability for your company. So you can invest anything from R1000 to R1000 000 in your digital marketing strategy and still see some returns.

Website design is all about creating an enjoyable and effective user experience that engages the user. This results in a good conversion rate and ultimately business.

SEO is the process of getting your (well built) site to the top of the search engine rankings, where 42% of clicks go to the first result and a whopping 75% of people never go to page 2.

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