How We Market Ourselves [1]: Website
Learn how DFM does its own marketing in this email series.
MARKETING
DIGITAL
FACEBOOK
HOW WE MARKET OURSELVES [1]
We built an amazing website.
Welcome to our new email series, focusing on how we as DFM market ourselves. If you have an agency, or are looking for one, think about how you know that they will do effective work for your company. You checked their portfolio? Asked a few questions? Got a quote? There's one important test that trumps the rest - if they can do their own marketing really well, then they can do yours. Learn a little about how we market ourselves in this new email series.

Our Website
The core of our own marketing effort begins with our website. If you're reading this email, there's a good chance that you have been on it. We didn't build the usual agency shtick. Instead, we did exactly what we do for every client - we built something amazing.

And it works. Almost every person that contacts us has many positive things to say about how great our website is. And every time they do, we know we did a great job.

It has the right information in the right place, and call-to-actions that generate leads. Basically, it does exactly what an effective website is intended to do - create business.

So what makes a great website? Several important aspects;

 
  1. The website is built for our business - it is not a template and does not follow what our competitors do.
  2. The UX design is engaging and interesting. More importantly though, it's simple.
  3. The content is both informative and well written.
  4. The call-to-actions are obvious and placed carefully.

Next week, we'll talk about our SEO and how it generates traffic for our site.
 
LEARN ABOUT BUILDING A GREAT WEBSITE
OUR NEWEST ARTICLES
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Activations     Advertising     App Development     Branding     Digital Advertising     Marketing Strategy     Social Media     Website Development
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Dragonfly Marketing · Unit K, · 388 Main Avenue, Ferndale · Johannesburg, Gauteng 2194 · South Africa

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