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Dragonfly Marketing Magazine Volume 2, Week 45
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GET AN ANALYSIS OF YOUR ONLINE MARKETING

Have you thought about where your new business comes from?


If you haven't, you're almost certainly doing yourself a disservice. We've recently had some fantastic reports from our clients about the success of the campaigns we've been running for them (we'll follow up with case studies of these soon). These successes have further cemented the idea of applying custom, planned solutions rather than throwing together some standardised package. The long-term results are worth it.

But how do we do it?

We're running some interesting new software on our own website to test out the possibilities. The snapshot below shows where people click on our website. The more red the area, the more people click there.


The next snapshot shows how many people scroll down our home page. Here, The white areas are the most viewed, while the blue areas are the least.




So what? Well, it tells us all sorts of useful information. For example, we discovered that only about 50% of visitors scrolled past the first page fold. That means that they were missing all sorts of useful information and we changed the layout slightly, increasing views by about 25%.

This is just a simple example of the methods that you should be using to understand your sales pipeline. If you're interested, you can read more on our blog about A/B testing and marginal gains.

We are also testing out a new approach, offering potential clients an analysis of their online marketing. Click the button at the top of this article to find out more from us.
CONNECTING PEOPLE TO BRANDS. EXCEPTIONALLY.
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