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Dragonfly Marketing Magazine Volume 2, Week 24
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MARKETING
DIGITAL
FACEBOOK

Growing Your Email List and Leads


It's not always easy to get the right kind of leads for your business, particularly when it comes to B2B marketing. But the potential for new business is worth the effort that it takes.


Offer something useful. We offer tips and tricks like this one - you could offer a discount. Or free shipping. It depends on your business. You need to decide what will motivate the right kind of people to signup.


Clear call to actions. Lots of website have an email signup link at the bottom of the page. Nobody ever sees it. Your website (and email signatures, and social media) should have strong and easy to find call-to-actions.

Test, test, test. A/B testing is one of the most important aspects of any effective digital marketing strategy. You should test every part of your lead generation system. Move buttons around, change colours, text and images and try new ideas such as exit intent forms. Small improvements can make a big difference.
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CONNECTING PEOPLE TO BRANDS. EXCEPTIONALLY.
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