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Dragonfly Marketing Magazine Volume 2, Week 41
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MARKETING
DIGITAL
FACEBOOK

9 Tips to Develop Fantastic SEO & PPC Strategy


Developing an effective digital marketing strategy should always incorporate some kind of search engine marketing and digital advertising avenues - these are  both core activities to drive growth in the digitalverse.

But people often misunderstand both of these things. We get some questions very commonly;
  • I can use Adwords myself, why do I need somebody else to do it for me?
  • Why do I need SEO? We don't get any enquiries from our website anyway.
  • You've been doing SEO stuff for a week, why isn't my website first for keyword XYZ?
  • I designed my own website with some free template. Why do I need a new site?

These questions expose some fundamental misconceptions and lack of understanding of digital marketing, SEO and PPC. Because we use Google, social media and websites extensively in our daily business, it's easy to assume that we know how it all works. But the logic is faulty - just because you know how to drive a car doesn't mean that you can fix one.

So what's needed to build an effective SEO and PPC strategy?


 
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