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Dragonfly Marketing Magazine Volume 2, Week 24
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9 Great B2B Digital Marketing Tips


This week we're continuing our focus on B2B marketing with some insight into how to do it. B2B marketing is not as clear-cut to implement as B2C marketing can be. It's often fraught with poorly laid plans and idea blockages. And it doesn't help that the mentality of corporate environments tends to stifle creative approaches. This is an intro to our short B2B digital marketing guide.


Step 1 [defining goals]. Probably the most important part of B2B marketing. What exactly are you trying to achieve? The obvious answer is to sell more stuff and get new clients, but B2B marketing has many differing avenues to be used. To use Dragonfly Marketing as an example, we approach it from a thought-leadership perspective. What does it achieve? A substantial following and awareness of our company and expertise.


Step 2 [use the tools]. There are many tools available for use in the digital world. Social media, advertising and content marketing are just a few. What should you be using? Well, that depends on your goals. Our thought-leadership approach means offering articles such as this via various channels such as LinkedIn, BizCommunity, our blog and emails, bringing social media elements along for the ride.

Step 3 [optimisation]. Once you've gone ahead and started implementing your strategy, don't just sit back and assume it's working at the best rate possible. Optimisation is exceedingly important to get the best results. Again using ourselves as an example, these emails are sent out in A/B test groups in order to determine what subject line, button placement, and overall look will achieve the best results.
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