Dragonfly Marketing Magazine Volume 01, Issue 18

Connecting people to brands. Exceptionally.

3 Steps to Improve Your Digital Strategy

If you're like 87% of marketers out there, you realise that digital is now an integral part of any marketing strategy. But if you're like 70% of those people, you have no idea how to properly create a digital marketing strategy for your company. We've compiled a few tips just for you!

Effective Website DesignUser experience on a website is critical to their impression of your company and their likelihood of using your services. If it takes too long to load, doesn't navigate easily, doesn't adapt to mobile, or doesn't properly promote your services, it's not worth much and people leave quickly. Make sure your site is up to date, well designed and SEO friendly.

Social Media Management
Not sure how to integrate your brand into social media? You should have a long-term strategy - social media is a long game. Plan your daily posts, research the best time to place them, and target the correct demographic on each social media site. What works for Twitter won't work for LinkedIn. Planning is the key.

Email Marketing
Email marketing is still a central tool in the digital warchest. Create interesting, attractive emails that your clients actually want to read. Don't just promote your services again and again - this will bore people and chase them away. This email is a great example of how to do it - we've researched the most likely time for you to read this, created a topic that would interest you and avoided the use of images.

In short, plan carefully and do your research, and digital marketing can be highly rewarding and provide a healthy ROI.
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