How We Market Ourselves [3]: Email
Discover how we market ourselves.
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HOW WE MARKET OURSELVES PART 3
We drive long-term awareness through email.
Our content marketing strategy is one of our strongest methods of creating business for our company. Almost every week, we send out an email just like this one - providing unique insight, content and expertise to people who are interested in marketing.

Why is this so important? As a B2B company, knowledge and expertise is everything. We compete against a range of companies, some very small and others large, so building trust with our potential clients is crucial to our way of doing business. After all, how can you trust that we'll create new business for you without understanding our knowledge?

We apply this same method to many of our clients - running email campaigns that both generate new business and build up a long-term relationship with their clients. A great example of this approach is Autocar - one of the largest heavy truck manufacturers in the U.S. Through our drip email campaign, we generate 5 - 10 strong leads every month. These leads are invaluable to their business growth and because of the method we're using are highly likely to turn into new sales.

 
FIND OUT MORE ABOUT OUR EMAIL MARKETING >
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Dragonfly Marketing · Unit K, · 388 Main Avenue, Ferndale · Johannesburg, Gauteng 2194 · South Africa

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