Why People Unfollow You

March 28, 2015

A lot of social media management revolves around getting as many (of the right) people to follow you on your various social media accounts as possible. But there’s another side to the argument – how and why people unfollow you. Interestingly, the research shows that the two main causes are repetitive posts and too many posts respectively. This gives us some insight into how to better engage people on social media, and potentially how to increase our following.