Why Are People Leaving Your Website?

May 30, 2015

So you got yourself a shiny new website with all sorts of cool features? But you’ve discovered that visitors aren’t really sticking around and using them. You’re not getting all those leads you expect. Why?

This is a common problem for many companies – using cheap web design companies often results in little to no thought about how to actually get people from looking at the site to becoming your customer. Which leads companies to retroactively correct the problems. So what are the most common reasons for this dilemma?

 

Poor Design

Layout, flow and UX (user experience) are incredibly important in converting users. With people likely to leave your site if they find what they want within 15 seconds, you need to ensure that your site loads quickly and is simple to figure out. Lot’s of fancy features don’t necessarily mean lots of customers.

 

Difficult Content

Site design also applies to the content itself. You may have lot’s of interesting stuff to read, but the layout of paragraphs, ugly fonts, bad colouring and inadequate spacing can kill the interest quickly.

 

Mobile Friendly

What? You haven’t jumped on the mobile friendly bandwagon yet? Seriously, with over 50% of website visits happening on smartphones, you can’t afford to cut out such a huge share of the market with a poor design.

 

Load Speed

Here are some interesting statistics on this topic;

  • 47% of people expect a website to load in 2┬áseconds or less.
  • 40% of users will leave your site if it takes more than 3 seconds to load.

So what affects the speed of your site? Various elements can have a strong impact – images, site structure, plugins, unnecessary code, database queries, and minification are just a few factors that should be considered.

 

There’s No Call-to-Action

You might have a contact us page, but is it obvious? Are there other places for you to place buttons, promotions and other strong call-to-actions? 80% of B2B website lack a good call-to-action and therefore don’t motivate people to do something with your site.