The story of marginal gains is a fascinating one and provides some important insight and lessons on how one should run their digital marketing campaigns. Testing is incredibly important, but not everyone understands the process, whys and hows.
Everybody wants to create some viral content – it’s the holy grail of the digital world. But it’s not easy, and predicting the results is tricky....
While it can be easy to place a few PPC adverts around the digitalverse, many people misunderstand what it takes to run PPC campaigns well. And get results....
B2B marketing is not an easy endeavour. It’s fraught with misconceptions and poorly laid plans, particularly in the digital world....
It’s common practice in the digital marketing industry to approach clients with a one-size-fits-all template. But does this actually work? Many people simply assume that the guy selling this website template to them knows what he’s talking about....
Big brands often spend some of their astronimical ad budgets on great tech ideas. These are usually innovative, engaging and interactive – and are excellent examples of bringing new technology into the marketing space.
Landing pages are an effective way to drive call to actions from various advertising and marketing techniques. But little things make the difference between an effective landing page and a useless one....
This is the first infographic in our Dragonfly Digital series, focusing on digital marketing, how it works, and how to get the best results. This starting point shows the size main ingredients to a cohesive and integrated digital strategy. [Download the PDF here]
Ever wondered how the marketing world got to where it is? In digital marketing, the progression is continuous and changes come thick and fast. This cool infographic shows how we got here…
The Digital Age is firmly upon us and becoming more entrenched every day. Many people entering the workplace don’t even recall a time before internet or cellphones....
At Dragonfly Digital, we get a lot of questions about digital marketing. People often want to know what the best way to go about it is, what we recommend they do, how often and so on.
There are many avenues of digital marketing, and using them to the best effect is not always straight-forward. This infographic will give you a few pointers on how best to optimise your digital strategy.
So you think that uploading a funny video will get you the attention you want – after all, it’s easy to go viral isn’t it? Think again. Creating viral content can’t be planned....
In the past, B2B business tried to attract customers by cold calling, emailing, harassing and so on until hopefully something happened. With the rise of digital, though, giving potential clients relevant information and waiting for them to come to you has become far more effective.
There are a great many ways to create a digital marketing campaign – from billboards to web to video. Most of the campaigns below have won multiple awards from various competitions across continents.