Why Do People Follow Brands?
May 17, 2015
As a marketer, you’ve probably implemented some sort of social media marketing. But in this lesser-known world of social stuff, what motivates people to follow you? If you know more about this, then you know how to influence users and promote your brand more effectively.
10 Reasons Social Media is Great for SMEs
March 1, 2015
Lot’s of people think that marketing on social media is only useful for large brands that everybody already knows about. In fact, social media is an extremely effective tool for small businesses and should form a part of the SMEs marketing strategy.
How to Influence People [The Science]
Marketing is all about influencing people’s decisions and their understanding of a company or product. Some methods of influencing people work better than others – for example, a waiter that gives two mints with the bill rather than one increases their tip by 11%, and saying a few nice words along with that increases their tip by a further 9%....
The 5 Best Digital Marketing Tools
October 31, 2014
At Dragonfly Digital, we get a lot of questions about digital marketing. People often want to know what the best way to go about it is, what we recommend they do, how often and so on.
7 Steps to Small Business Marketing Success
October 11, 2014
Small business marketing can be tricky – low budgets, limited marketing channels and high competition constrain what can and can’t be done to improve marketing. This infographic provides a few simple steps to help along.