5 Fantastic Interactive Marketing Innovations
August 8, 2015
Big brands often spend some of their astronimical ad budgets on great tech ideas. These are usually innovative, engaging and interactive – and are excellent examples of bringing new technology into the marketing space.
Laying out a Website for Great Results
There are lots of different methods of building an effective website. On a daily basis, we view some of the best designs in the world....
3 Steps to Run an Effective SEO Campaign
What’s SEO all about? Getting more customers, obviously. Just like all advertising and marketing this is the single most important goal....
How to Write Awesome Marketing Headlines
August 7, 2015
Email and blog headlines are the main reason that people continue reading what you write. Far more so than the content of the said email or blog....
Bounce Rates and How to Improve Them
July 12, 2015
Many of our clients look at the website reports we give them and don’t fully understand the technicalities of the data. In particular, one question that comes up often is “what is a bounce rate?”
The Ultimate List of Search Engine Ranking Factors
Understanding the intricacies of ranking on Google can be a daunting challenge. With complex algorithms and multiple factors affecting each other in different ways, Google provides little information on its systems....
What Kind of Content You Should Create for Social Media
July 5, 2015
If you’ve been reading our blog regularly, you might have noticed that we often tell the world to plan their social media properly, create unique content and keep it visual. But not everyone can think up new ideas for their visual content every day....
5 Tips We Learned About Social Media
June 16, 2015
We have a number of posts about social media, the benefits for companies, and various research surrounding this topic. This 3rd infographic in our digital marketing series is based on our own experience and shows a few unique experiences that we’ve had with our social media management. [Download the PDF here]
Improving Organic Social Media Reach
June 9, 2015
With the inevitable shift towards advertising on social media, it’s becoming increasingly difficult to engage with users organically. As with SEO, organic reach should be a critical focus of your social media presence....
How to Avoid Poor SEO
This infographic is easily one of the most informative (and best designed) ones we’ve seen in a while. The unusual focus on negative SEO activities commonly used coupled with alternatives is extremely informative....
Why Are People Leaving Your Website?
May 30, 2015
So you got yourself a shiny new website with all sorts of cool features? But you’ve discovered that visitors aren’t really sticking around and using them. You’re not getting all those leads you expect....
How to Create Great Visual Content for Social Media
May 17, 2015
Social media is all about the visual. With timelines favouring images and video over plain text, and users responding more to these forms of media, you need to be careful about how to approach social media posts and get the best engagement.
A Short History of Google Algorithm Changes
As SEO experts, we’re expected to keep up to date with changes in search algorithms and how best to utilise them. This keeps us on our toes and provides effective results for clients....
Mobile App Marketing: What Works?
So, you’ve got yourself a nifty new app and a business model. Now all you need is people to user your app....
Why Do People Follow Brands?
As a marketer, you’ve probably implemented some sort of social media marketing. But in this lesser-known world of social stuff, what motivates people to follow you? If you know more about this, then you know how to influence users and promote your brand more effectively.