Marginal Gains and How to Make it Work for You [infographic]

October 6, 2015

The story of marginal gains is a fascinating one and provides some important insight and lessons on how one should run their digital marketing campaigns. Testing is incredibly important, but not everyone understands the process, whys and hows.

Our infographic begins with a oft-quoted story involving some cycling and nitpicking, and moves towards making the ideas work for you. You can also download the full pdf here.

DFD_Marginal_Gains_Testing-01