Landing pages are an effective way to drive call to actions from various advertising and marketing techniques. But little things make the difference between an effective landing page and a useless one. When building a landing page, there are commonly made mistakes that can quickly kill the effectiveness of the page.
From our own experience, the quantity of information required to complete the contact form is the most important – people simply don’t want to fill out lots of information. Also very important is obvious call-to-actions and ease of use – make the user’s life easy and they’ll contact you.