Marketers are finally realising that email marketing is extremely important for marketing efforts. This has led to a 13% increase year-on-year for email marketing throughput. We take a moment to look back at some lessons to be learned from last year.
- Email and social should always be used together – add social links to your marketing emails!
- Start promotions early – some 53% of marketers begin holiday promotions in September.
- Over 50% of all emails are opened on mobile – make sure your emails are mobile optimised.