The Value of UX Design [infographic]
January 9, 2017
Many people underestimate the value of a great UX design. But consider your own experience on the web – how often have you exited a website because it didn’t immediately make sense, or because it took too long to load?
Why Custom Solutions Work
September 2, 2015
It’s common practice in the digital marketing industry to approach clients with a one-size-fits-all template. But does this actually work? Many people simply assume that the guy selling this website template to them knows what he’s talking about....
Laying out a Website for Great Results
August 8, 2015
There are lots of different methods of building an effective website. On a daily basis, we view some of the best designs in the world....
How to Write Awesome Marketing Headlines
August 7, 2015
Email and blog headlines are the main reason that people continue reading what you write. Far more so than the content of the said email or blog....
Bounce Rates and How to Improve Them
July 12, 2015
Many of our clients look at the website reports we give them and don’t fully understand the technicalities of the data. In particular, one question that comes up often is “what is a bounce rate?”
Why Are People Leaving Your Website?
May 30, 2015
So you got yourself a shiny new website with all sorts of cool features? But you’ve discovered that visitors aren’t really sticking around and using them. You’re not getting all those leads you expect....
Huh? Responsive Website Design?
May 1, 2015
If you follow our blog and magazine articles, you’ll notice that we often post about responsive website designs. But what is responsive design and why do you need it? Do yourself a favour and resize this browser to about the size of a mobile screen....
Is Your Landing Page Effective?
Landing pages are an effective way to drive call to actions from various advertising and marketing techniques. But little things make the difference between an effective landing page and a useless one....
How To Create a Great Website in 5 Easy Steps
March 17, 2015
There are some simple steps to take when build a website that search engines want to crawl and people want to use. Don’t overcomplicate the layout or presentation of information, and make the main functions easy to get to....
8 Web Design Trends for 2015
March 8, 2015
As a central tool to digital marketing, websites need to be kept up to date. The user experience is paramount to effective results, and there are many factors that influence the UX....
7 Steps to Small Business Marketing Success
October 11, 2014
Small business marketing can be tricky – low budgets, limited marketing channels and high competition constrain what can and can’t be done to improve marketing. This infographic provides a few simple steps to help along.
4 Great Modern Website Development Tools and Inspiration
September 11, 2014
Website design is constantly changing and it’s important for web developers to keep up with the times and make modern, attractive websites. We’ve located some nifty tools to help this along.
13 Tips for Writing SEO Friendly Content
Writing content for your website or blog is one of the best ways to improve SEO and user engagement. But it’s not always as easy as it seems, and search engines are constantly updating their indexing algorithms, so it’s important to keep up and do it the right way....
How to Write Effective Headlines for Emails and Blogs
September 3, 2014
It can be rather tricky writing the sort of headline that captures a person’s interest in the split second they have to read it. There are a few ways to optimise the headline to best get attention – this infographic is a great tool to use…
22 Ways to Create Compelling Content
You really really really want to create great content for your website/blog/social media, but you’ve got writer’s block and no idea what to do? Here’s a few tips on how to come up with something great…