The State of Digital Marketing 2016 [Infographic]
July 17, 2016
With the number of global internet users approaching half of the entire world’s population, it becomes more and more crucial every day to create a digital marketing plan. Continue reading “The State of Digital Marketing 2016 [Infographic]” »
Marginal Gains and How to Make it Work for You [infographic]
October 6, 2015
The story of marginal gains is a fascinating one and provides some important insight and lessons on how one should run their digital marketing campaigns. Testing is incredibly important, but not everyone understands the process, whys and hows.
Create Viral Content Using Real Data [infographic]
Everybody wants to create some viral content – it’s the holy grail of the digital world. But it’s not easy, and predicting the results is tricky....
9 Tips to Develop an Effective SEO & PPC Strategy [infographic]
September 16, 2015
While it can be easy to place a few PPC adverts around the digitalverse, many people misunderstand what it takes to run PPC campaigns well. And get results....
B2B Digital Marketing Tools & Tips [infographic]
September 13, 2015
B2B marketing is not an easy endeavour. It’s fraught with misconceptions and poorly laid plans, particularly in the digital world....
21 Powerful Tips to Improving Lead Generation [infographic]
September 7, 2015
Building an email list that results in valuable leads is not always as easy as it may seem. Offering people a reason to signup is the first step, but optimisating a process that works for your type of business is crucial....
5 Fantastic Interactive Marketing Innovations
August 8, 2015
Big brands often spend some of their astronimical ad budgets on great tech ideas. These are usually innovative, engaging and interactive – and are excellent examples of bringing new technology into the marketing space.
What Kind of Content You Should Create for Social Media
July 5, 2015
If you’ve been reading our blog regularly, you might have noticed that we often tell the world to plan their social media properly, create unique content and keep it visual. But not everyone can think up new ideas for their visual content every day....
5 Tips We Learned About Social Media
June 16, 2015
We have a number of posts about social media, the benefits for companies, and various research surrounding this topic. This 3rd infographic in our digital marketing series is based on our own experience and shows a few unique experiences that we’ve had with our social media management. [Download the PDF here]
A Quick Guide to Digital Marketing
March 15, 2015
This is the first infographic in our Dragonfly Digital series, focusing on digital marketing, how it works, and how to get the best results. This starting point shows the size main ingredients to a cohesive and integrated digital strategy. [Download the PDF here]
Make the Most of Your Social Media in 2015
February 7, 2015
Social media is now a core marketing activity, but many marketers still struggle to understand how to leverage it to their advantage. The main points to take out of the infographic below are that social advertising is very effective and can be useful, depending on your goals; never create posts only about your company – you will bore people away; and make use of social specific tools such as hashtags and video autoplays.
A Short History of Digital Marketing
December 24, 2014
Ever wondered how the marketing world got to where it is? In digital marketing, the progression is continuous and changes come thick and fast. This cool infographic shows how we got here…
How Google Works for You
Search engine optimisation (SEO) and search engine advertising are two cores of digital marketing and should form the central pillar of any strategy. This infographic from a couple of years ago shows Google’s dominance in this space and how they make a gazillion dollars.
Keep Your Social Media Visual
One of the important stats to note when managing your social media is the extreme correlation between interactions and visual posts. Videos and images are FAR more shared than text, and the same is true of content marketing....
Digital is Taking Over the World!
December 15, 2014
The Digital Age is firmly upon us and becoming more entrenched every day. Many people entering the workplace don’t even recall a time before internet or cellphones....