Top Digital Advertising Trends for 2017
March 19, 2017
Last was a turning point in advertising. It marked the first time in decades that TV advertising spend across the world was eclipsed by something else....
The State of Digital Marketing 2016 [Infographic]
July 17, 2016
With the number of global internet users approaching half of the entire world’s population, it becomes more and more crucial every day to create a digital marketing plan. Continue reading “The State of Digital Marketing 2016 [Infographic]” »
B2B Digital Marketing Tools & Tips [infographic]
September 13, 2015
B2B marketing is not an easy endeavour. It’s fraught with misconceptions and poorly laid plans, particularly in the digital world....
5 Tips We Learned About Social Media
June 16, 2015
We have a number of posts about social media, the benefits for companies, and various research surrounding this topic. This 3rd infographic in our digital marketing series is based on our own experience and shows a few unique experiences that we’ve had with our social media management. [Download the PDF here]
Make the Most of Your Social Media in 2015
February 7, 2015
Social media is now a core marketing activity, but many marketers still struggle to understand how to leverage it to their advantage. The main points to take out of the infographic below are that social advertising is very effective and can be useful, depending on your goals; never create posts only about your company – you will bore people away; and make use of social specific tools such as hashtags and video autoplays.
How to Optimise Your PPC
December 24, 2014
Some of our clients have tried to create and manage their own Adwords accounts to varying degrees of success. It usually comes down to the amount of time they put into it....
A Short History of Digital Marketing
Ever wondered how the marketing world got to where it is? In digital marketing, the progression is continuous and changes come thick and fast. This cool infographic shows how we got here…
How Google Works for You
Search engine optimisation (SEO) and search engine advertising are two cores of digital marketing and should form the central pillar of any strategy. This infographic from a couple of years ago shows Google’s dominance in this space and how they make a gazillion dollars.
Digital is Taking Over the World!
December 15, 2014
The Digital Age is firmly upon us and becoming more entrenched every day. Many people entering the workplace don’t even recall a time before internet or cellphones....
Use PPC to Market Digitally
November 17, 2014
Pay-per-click (PPC) such as Adwords is an important part of any digital marketing strategy. It has a high ROI and should form a central pillar of your campaigns....
Digital Marketing Lessons From Barack Obama
Barack Obama and his team of cohorts ran an incredible and successful digital marketing campaign that saw him receive massive funding from millions of small contributions and ultimately propelled him to President of the World. We look at a few lessons you can learn from him.
7 Internet Marketing Statistics You Need to Know
There are many ways to use the internet for marketing your company. From social media to SEO and advertising, every type has its own benefits and uses....
The 5 Best Digital Marketing Tools
October 31, 2014
At Dragonfly Digital, we get a lot of questions about digital marketing. People often want to know what the best way to go about it is, what we recommend they do, how often and so on.
Make Your Digital Campaign Viral
October 9, 2014
So you think that uploading a funny video will get you the attention you want – after all, it’s easy to go viral isn’t it? Think again. Creating viral content can’t be planned....
A Few Useful Digital Marketing Videos
September 26, 2014
We’ve sourced some great videos focusing on SEO, social media and email marketing. Watch these videos and learn a few lessons!