Building a Content Marketing Strategy [infographic]

July 17, 2016

What are the key metrics that you should be using to understand and build a content marketing strategy?

Primarily, content marketing is all about getting traffic to a website through SEO are targeted advertising campaigns, but more importantly about developing business from the increased traffic. For B2B companies, as an example, creating the understanding of industry excellence is powerful and should be utilised – it’s how we drive new business for ourselves, so we know it works!