B2B marketing is not an easy endeavour. It’s fraught with misconceptions and poorly laid plans, particularly in the digital world. Our experience with B2B marketing has taught us some valuable lessons. [Download the full B2B Digital Marketing pdf here]
We’ve identified three key aspects of a successful B2B digital strategy; planning, implementation, and optimisation. In the first phase, one should think carefully about the goals of the strategy and implement a budget. Secondly, use of various tools such as email marketing and advertising, and finally keep improving on your plan.