Many people to tend think that content marketing is only for B2C companies, simply because it drives people to a website to buy stuff. This is not true at all. In fact, we’ve given many presentations on the importance of driving opinions of B2B companies as experts in their fields. In our experience, this idea of becoming an industry expert is the single most important part of B2B marketing.
So how does a company become and industry expert? For us, that means giving talks, providing information on new industry trends, and giving insight and opinions where it’s relevant. It’s a long marketing process, but it’s exceedingly effective.