While it can be easy to place a few PPC adverts around the digitalverse, many people misunderstand what it takes to run PPC campaigns well. And get results. We have many clients who try and convince us that simply getting lots of enquiries is all they want, without understanding that the type of enquiries might be rubbish and waste their money. [Download the full SEO & PPC pdf here]
On the side of SEO, inexperienced people believe that one can get results in a week. Why isn’t my website number one already? Is a common question we face. Developing understanding and plans that result in real business can be lengthy and complicated.