Small business marketing can be tricky – low budgets, limited marketing channels and high competition constrain what can and can’t be done to improve marketing. This infographic provides a few simple steps to help along.
- Use digital channels such as social media and websites – these are more cost effective than other methods.
- Capture leads by providing interesting content that encourages engagement.
- Nurture prospects by repeatedly checking in.
- Turn prospects into customers with call to actions and offers.
- Keep your customers satisfied.
- Get referrals.